PUSH Workshops, in collaboration with SoNo Spaces, is pleased to announce our first workshop featuring Gerard Huerta — The Illustrated Lettering Forms Workshop — an advanced hand lettering course geared toward seasoned Creative Directors, Art Directors, Designers and Illustrators who want to hone their skills and bring more life to creating unique letterforms and wordmarks from concept through final production.
The Gerard Huerta Workshop Details
Hand Lettering is a unique expression — taking an identity or wordmarks beyond visual typography or a typeface that might be modified. The workshop will focus on further developing a wordmark or lettering piece — initially started ahead of time by each student. Hand lettering has a deep history and foundation in enhancing a brand personality or a feeling. This style is an art form — combining fundamental type, space and illustration of letter forms with an identity created first in pencil. In the final stages, following best practices for vector translation and how to approach an assignment, students will learn what methods work best to speed up the process without losing quality for final output. Gerard will present a wide variety of work that he has created for well-known clients. Examples will include pre-computer and traditional pencil-to-ink, plus current digital projects.
Where / When SoNo Spaces 23 South Main Street, South Norwalk, CT— Saturday, February 17th 2018 — 9:30am to 4:30pm
(Light morning coffee, yogurt, juice, water + snacks) lunch provided, SoNo Restaurant TBA)
Workshop Limit: Workshop will be limited to 20 students / Workshop Fee: $395 + EventBrite fee / Buy your ticket here
Our Refund Policy: Tickets are fully refundable with notice up to 72-hours before the event. If you’re unable to attend and give notice after the 72-hour window has passed, a 50% refund will be issued. No refund will be given on the event date. Tickets are transferable.
Required Materials / Technology
• Pencils: No.2, HB, (conventional or mechanical), Pencil sharpener (if applicable) • Erasers (conventional and kneaded)
• Canson Vellum Pad and or tracing paper (9″×12″ pad is recommended) • 12” ruler, french or flexible curves
• Sharpie® Fine and Extra Fine markers • Laptop or iPad/tablet with Adobe Illustrator installed
• iMac with Adobe Illustrator installed
Born and raised in southern California he graduated from Art Center College of Design and began his career at CBS Records in New York creating artwork and logos for Boston, Willie Nelson, Blue Oyster Cult, Rick Derringer, Bob Dylan, Ramsey Lewis, The Isley Brothers, Harold Melvin and the Blue Notes, George Benson, Rupert Holmes, Stephen Stills, Alvin Lee, The Charlie Daniels Band and many others.
After leaving CBS Gerard designed lettering for AC/DC’s High Voltage and Let There Be Rock albums, the latter being adopted for the now iconic AC/DC lightning bolt logo. He also designed logos and covers for Foreigner, Firefall, Chicago and The Outlaws. Gerard collaborated with Roger Huyssen on the branding for Clint Eastwood’s Bronco Billy, Super Bowl XXVIII, and designed lettering for Super Bowl XXXIV, The Coal Miner’s Daughter, Friday the 13th-Part III, and the one-sheet artwork for Atlantic City and Star Trek III: The Search For Spock. He also created theme art logos for ten years for the annual Breeders’ Cup event.
Gerard expanded his work beyond the recording and movie industry to design logos for Swiss Army Brands, MSG Network, HBO, CBS Records Masterworks, Spelling Entertainment, Nabisco, Calvin Klein’s Eternity, Arista Records, Type Directors Club, Pepsi, The National Guitar Museum, Monterey Peninsula Country Club, the mastheads of Time, Money, People, The Atlantic Monthly, PC Magazine, Adweek, Us, Condé Nast’s Traveler, Working Mother, WordPerfect, The American Lawyer, The National Law Journal, The National Catholic Register, Illustration, Connecticut Post and Architectural Digest as well as corporate alphabets for Waldenbooks, Time-Life, Pepsi and Condé Nast.
He designed watch dials for the Original Swiss Army Watch and their complete line for fourteen years and also created original product illustrations. Gerard also designed the multi-necked fully-playable stringed instrument known as The Rock Ock for the National Guitar Museum, which is on tour along with his Vintage Guitar Art. His work is in the permanent collection of The Museum of Modern Art.
We are honored to offer his workshop be able to partner with him.
Any questions, contact Karl Heine at PUSH Workshops/SoNo Spaces, 23 South Main Street, South Norwalk, CT 06854
203-838-5555 / HQ or 203-856-8661 / mobile — firstname.lastname@example.org
Join House Industries for an entertaining walk through through their new book, “The Process is the Inspiration” (2017, Watson-Guptill/Penguin Random House) at SoNo Spaces in South Norwalk, Connecticut. In “The Process is the Inspiration”, House Industries answers the burning question, “Where do you find inspiration?” through an illustrative collection of helpful lessons, stories, and case studies that demonstrate how to transform obsessive curiosity into personally satisfying and successful work.
House Industries is a type foundry and design studio based in Yorklyn, Delaware. Admired for their iconic font collections and craft merchandise, House Industries has been at the forefront of American design for 25 years. House has worked with a diverse list of collaborators including Jimmy Kimmel, Hermès, The New Yorker, John Mayer, Muji, the Estate of Charles and Ray Eames, and Heath Ceramics. Their work is in the permanent collection of the Smithsonian’s Cooper-Hewitt National Design Museum and will be the subject of a major exhibition at The Henry Ford museum in the summer of 2017.
A portion of the proceeds will be donated to benefit the Connecticut Art Directors Club Annual Student Conference. The conference supports the next generation of design professionals through lectures, mentoring and scholarships. Please consider making a donation to this non-profit, volunteer organization with the purchase of your ticket.
Thanks for joining our community — Stay connected, see what's happening, and be inspired.